The Woodward’s W is a sign that became a symbol. In 2002, the Woodward’s building was occupied for several months – “Woodsquat” – when people grew frustrated with the lack of affordable housing while that building sat empty on prime space. Nowadays, the whole area is gentrifying rapidly and changes drastically from block to block. There’s even a walking tour to point this out.

To a younger web-savvy generation, “FTW” means “For The Win!” To an older generation “FTW” is a punk epithet: “Fuck The World.” Some people see the Woodward’s W symbol as a victory, and some see it as anarchy.

Acrylic on canvas, 8″x 10″
Located at: Private Collection (SOLD)